Boat Markting
| Market Cap | ₹16,085Cr. | Stock P/E | 234.1 |
| Current Price | ₹1460 | Book Value | ₹62.7 |
| Lot Size | 100 | 52W Low | ₹ |
| 52W High | ₹ | Demat Account | NSDL\CDSL |
| EPS | 7.15 | ISIN | INE03AV01027 |
| Debt to Equity | 1.53 | Valuation | ⭐⭐⭐⭐⭐ |
| Face Value | 1 | No. of Shares | 9.6 |
Description
| Buy Price | Minimum Quantity | Amount |
|---|---|---|
| ₹ 1410 | 100 | ₹ 14,1000 |
| Sell Price | Minimum Quantity | Amount |
|---|---|---|
| ₹ 1460 | 100 | ₹ 1,46,000 |
Company Overview:
Industry: Electronics - Components
Incorporation Year: 2013
Website: https://www.boat-lifestyle.com/
Company Overview : Imagine Marketing Limited, popularly known as boAt, is an unlisted business with its corporate headquarters in Mumbai, Maharashtra. Founded on November 1, 2013. It is a public limited corporation that manufactures and sells consumer electronics products in India and internationally. Under its brands, the company offers a tempting selection of numerous, excellent, aspirational lifestyle-focused consumer goods at reasonable price points. The company sells a variety of audio products under the brand name ’Boat’, such as wired and wireless headphones and earphones (neckbands), true wireless stereos (TWS), Bluetooth speakers, home theatre systems, sound bars etc. The company also sells smartwatches, gaming peripherals like wired and wireless headsets, mouse, and keyboards, personal care products like trimmers and grooming kits, and mobile accessories like chargers, cables, power banks and a lot more. The company sells its products under various brand names such as boat, RedGear, TAGG, Misfit, and DEFY.
Announcement and News
boAt Secures Board Approval for ₹2,000 Crore IPO in FY26 , A Second Attempt at Going Public Feb 27, 2025
Consumer electronics brand boAt has received board approval to move ahead with its initial public offering (IPO), paving the way for a potential stock market debut in FY26. The company has modified its Articles of Association (AoA) to align with listing requirements and is planning a ₹2,000 crore IPO, which includes a ₹500 crore fresh issue along with an Offer for Sale (OFS) from existing investors.
Key Highlights of boAt’s IPO Plan
✔ Confidential DRHP Filing – The company may opt for a confidential draft red herring prospectus (DRHP), allowing it to keep financial and strategic details private until later in the process.
✔ Top Investment Banks Onboard – ICICI Securities, Goldman Sachs, and Nomura have been roped in as lead managers for the IPO.
✔ Expected Valuation – boAt is reportedly eyeing a $1.5 billion+ valuation, though final numbers will depend on market conditions.
boAt’s Second Attempt at an IPO
This isn’t boAt’s first shot at going public. The company initially planned an IPO in 2022, but uncertain market conditions forced it to put the plan on hold. Instead, it secured ₹500 crore in funding from Warburg Pincus and Malabar Investments to support growth. Now, with the market showing signs of stability, boAt is ready to take another swing at listing.
Growth Strategy & Future Plans
boAt has grown into a leading player in India’s wearables and audio market, offering products like earphones, smartwatches, and speakers. The company holds a strong market share of 25.7% in the wearables segment and has raised $177 million in funding from key investors like Qualcomm Ventures, Warburg Pincus, and Ranveer Singh.
With funds raised from the IPO, boAt plans to:
✅ Expand its offline presence, especially in Tier-2 and Tier-3 cities.
✅ Strengthen e-commerce sales across major platforms like Amazon and Flipkart.
✅ Invest in product innovation, leveraging collaborations with Qualcomm and Google to enhance technology in wearables and audio devices.
What Lies Ahead for boAt?
As boAt prepares for its public listing, it faces tough competition from brands like Noise, Fire-Boltt, and Boult in India’s rapidly growing wearables and audio accessories market. The success of its IPO will depend on investor sentiment, market conditions, and its ability to maintain growth momentum.
Financial Data (IN CR.)
| YEAR | 2024 | 2023 | 2022 |
|---|---|---|---|
| NET SALES | 3103.8 | 3258.4 | 2872.9 |
| TOTAL INCOME | 3121.6 | 3284.8 | 2886.4 |
| NET PROFIT | -53.6 | -101 | 68.7 |
| SHAREHOLDER FUND | 471.5 | 513 | 601.9 |
| TOTAL ASSET | 1705.4 | 2103.4 | 1985.9 |
| EPS | -5.57 | -10.51 | 7.15 |
Financial Docs
Profit and Loss (IN CR.)
| Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|
| Revenue | 2873 | 3377 | 3104 |
| Cost Of Material Consumed | 2591 | 2527 | 2263 |
| Gross Margin | 9.82 | 25.17 | 27.09 |
| OPM | 4.52 | -2.4 | -0.1 |
| Other Income | 12 | 21 | 18 |
| Other Expenses | 341 | 748 | 715 |
| Depreciation & Amortization | 9 | 25 | 22 |
| Profit before tax | 99 | -163 | -70 |
| Net Profit Margin | 2.4 | -3.82 | -1.71 |
| EPS in Rs | 7.19 | -13.44 | -5.52 |
| Finance Cost | 34 | 78 | 63 |
Balance Sheet (IN Cr.)
| Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|
| Share Capital | 9.6 | 9.6 | 9.6 |
| Reserves | 592 | 449 | 462 |
| Borrowings | 921 | 1236 | 860 |
| Other Liabilities | 244.4 | 198.4 | 156.4 |
| Total Liabilities | 1986 | 2152 | 1705 |
| 1705Fixed Assets | 2.8 | 155 | 63 |
| CWIP | 14 | 8 | 0 |
| Investments | 32 | 30 | 325 |
| Other Assets | 1060.5 | 1213 | 738 |
| Total Assets | 1986 | 2152 | 1705 |
Shareholding Pattern
| Mar 2022 | Mar 2023 | Mar 2024 | |
|---|---|---|---|
| Sameer Mehta | 39.96% | 39.93% | 39.91% |
| Aman Gupta | 39.96% | 39.93% | 39.91% |
| South Lake Investment Ltd. | 19.28% | 19.26% | 19.25% |
| Others | 0.8% | 0.88% | 0.93% |